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Article
When Policies and Marketing Systems Explode: An Assessment of Food Marketing in the War-Ravaged Balkans and Implications for Recovery, Sustainable Peace, and Prosperity
Journal of Public Policy and Marketing
  • Clifford J Shultz, Loyola University Chicago
  • Timothy J Burkink, University of Nebraska
  • Bruno Grbac, University of Rijeka
  • Natasa Renko, University of Zagreb
Document Type
Article
Publication Date
5-1-2005
Disciplines
Abstract
The authors examine forces, policy failures, and the ensuing war and devastation of the marketing system of the former Yugoslavia. They provide an overview of the region and discuss food marketing's contributions to recovery. The authors then describe food-marketing institutions that have emerged from destruction and suggest some successful cases and best practices that can be leveraged to sustain peace and prosperity in the war-ravaged Balkans, as well as the broader global community.
Comments

Author Posting © American Marketing Association, 2005. This article is posted here by permission of the American Marketing Association for personal use, not for redistribution. The article was published in Journal of Public Policy and Marketing, Volume 24, Issue 1, May 2005, http://dx.doi.org/10.1509/jppm.24.1.24.63897

Creative Commons License
Creative Commons Attribution-Noncommercial-No Derivative Works 3.0
Citation Information
Clifford J. Shultz II, Timothy J. Burkink, Bruno Grbac, Nataša Renko (2005) When Policies and Marketing Systems Explode: An Assessment of Food Marketing in the War-Ravaged Balkans and Implications for Recovery, Sustainable Peace, and Prosperity. Journal of Public Policy & Marketing: May 2005, Vol. 24, No. 1, pp. 24-37.