Blogs are increasingly being used as collaboration tools in organizations. However the quality and
accuracy of the posted messages in them are still causes for concern. This study proposes a research
model to investigate the factors affecting trust in posted messages and the influence of such trust on
knowledge use. It suggests that users’ intention to use trusted messages can act as a moderator
variable in the relationship between trust and use of the collaboration tool.
Available at: http://works.bepress.com/clickbank/83/