Contribution to Book
Hablando de mercadeo: Ángel o demonio? [Speaking of marketing: Angel or demon?]
Mercadotecnia sociedad de Consumo
Document Type
Contribution to Book
Publisher
Fontamara
Publication Date
1-1-2010
Disciplines
Citation Information
Méndez H., C. (2010). Hablando de mercadeo: Ángel o demonio? [Speaking of marketing:
Angel or demon?]. In J. Sahui Maldonado (Ed.), Mercadotecnia y sociedad de
Consumo[Marketing and consumer culture] (pp. 123-149). Mexico: Fontamara.