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Green Freight Asia (C): The Road Ahead
Case Collection
  • Jason Woodard, Singapore Management University
  • Christopher Dula, Singapore Management University
Publication Type
Year Completed

Green Freight Asia is a three-part case series featured in the 2014 APEX Business-IT Global Case Challenge. The case is best used for group projects or workshop assignments concerning business-IT related topics. In this case, students take on the role of a small firm pitching to collaborate with GFA on an IT solution partnership to support GFA’s programme for the adoption of green freight practices in the Asia Pacific region. The case could also be adapted for classroom facilitation with adequate preparation.

Green Freight Asia (C): The Road Ahead is the third and final part of the case series. It takes a big picture look at the capabilities of what a successful data collection, analytics and reporting platform could do. It goes beyond how the platform could be used to further incentivise and serve GFA members and any ancillary commercial applications – to how the platform could be used to influence policy and expand collaboration into more wide-reaching spheres to mitigate global climate change.

  • Green Freight Asia,
  • GFA,
  • APEX,
  • APEX Biz-IT,
  • sustainable supply chain practice,
  • sustainability,
  • green freight,
  • business model development,
  • project management,
  • project financing,
  • partnerships,
  • collaboration,
  • data management,
  • information systems,
  • IT,
  • business intelligence,
  • marketing,
  • stakeholder buy-in
Data Source
Field Research
Geographic Coverage
Singapore and Asia Pacific
Temporal Coverage
Singapore Management University
Case ID

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Citation Information
Jason Woodard and Christopher Dula. "Green Freight Asia (C): The Road Ahead" (2014)
Available at: