Skip to main content
Green Freight Asia (B): Navigating Toward A Successful Partnership
Case Collection
  • Jason Woodard, Singapore Management University
  • Christopher Dula, Singapore Management University
Publication Type
Year Completed

Green Freight Asia is a three-part case series featured in the 2014 APEX Business-IT Global Case Challenge. The case is best used for group projects or workshop assignments concerning business-IT related topics. In this case, students take on the role of a small firm pitching to collaborate with GFA on an IT solution partnership to support GFA’s programme for the adoption of green freight practices in the Asia Pacific region. The case could also be adapted for classroom facilitation with adequate preparation.

The second part, Green Freight Asia (B): Navigating Toward A Successful Partnership, explores how a collaborative partnership between GFA and an IT solution partner could work. A workable partnership must consider alternative models for financing, since GFA lacked the financial resources to pay for the development, implementation, operation and maintenance of the data management system. The partner must provide a feasible, innovative and creative means to commercialise at least some aspect of the GFA partnership. Key to this will be discovering opportunities in value-added analysis and allocation of intellectual property rights in order to support a means of financing the system.

  • Green Freight Asia,
  • GFA,
  • APEX,
  • APEX Biz-IT,
  • sustainable supply chain practice,
  • sustainability,
  • green freight,
  • business model development,
  • project management,
  • project financing,
  • partnerships,
  • collaboration,
  • data management,
  • information systems,
  • IT,
  • business intelligence,
  • marketing,
  • stakeholder buy-in
Data Source
Field Research
Geographic Coverage
Singapore and Asia Pacific
Temporal Coverage
Singapore Management University
Case ID
Creative Commons Attribution-Noncommercial-No Derivative Works 4.0

SMU Faculty/Staff can download the case & teaching note with your SMU login ID & Password via the following links:

For purchase of the case and supplementary materials via The Case Center, please access the following links:

Citation Information
Jason Woodard and Christopher Dula. "Green Freight Asia (B): Navigating Toward A Successful Partnership" (2014)
Available at: