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Presentation
Channeling the salesperson channel to reach B2MCC: An examination of perceived control, domain expertise, and trust for the multichannel consumer sale of a high-tech product.
The National Conference in Sales Management (2012)
  • Cindy B Rippe, Embry-Riddle Aeronautical University
Publication Date
2012
Citation Information
Cindy B Rippe. "Channeling the salesperson channel to reach B2MCC: An examination of perceived control, domain expertise, and trust for the multichannel consumer sale of a high-tech product." The National Conference in Sales Management (2012)
Available at: http://works.bepress.com/cindy_rippe/4/