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Legitimizing Radical New Medical Services
Journal of Applied Business and Economics (2011)
  • Chunlei Wang, San Jose State University
  • N. Clinch, San Jose State University
  • A. Osland, San Jose State University

Physicians enjoy considerable liberty in the creation of entrepreneurial ventures in the new frontiers of medicine. Professional societies may opine about a new procedure but professionals may feel free to ignore their counsel as well. Two case studies are used to discuss this method of new venture creation; the cases are trait selection through pre-implantation genetic diagnosis and female cosmetic genital surgery (FCGS), both controversial practices. We discuss the ethics and legitimacy of both and how one can use theory to analyze whether or not these are legitimate businesses and how to develop them.

Publication Date
September, 2011
Publisher Statement
Copyright © 2011 North American Business Press.
Citation Information
Chunlei Wang, N. Clinch and A. Osland. "Legitimizing Radical New Medical Services" Journal of Applied Business and Economics Vol. 12 Iss. 4 (2011)
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