Much has been written about people who are creative - those who produce ideas - but little about how they actually arrive at new concepts, theories or a different way of viewing old notions. The term, creativity, is easily defined, however, a technique for achieving this highly acclaimed attribute is not readily found.

Idea production, like any other manufacturing process, is subject to and dependent upon an identifiable pattern. It makes little difference whether the creator is writing a book, seeking a solution to a production line problem or looking to increase sales, the process of idea production is the same.