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Presentation
Exploring differences in product attribute preferences of private vs. manufacturer brand buyers
7th Global Conference of the AM Brand, Corporate Identity and Reputation SIG (2011)
  • Athanasios Krystallis
  • Polymeros Chrysochou, University of South Australia
  • Simon Jödecke
  • Inga Polster
Disciplines
Publication Date
2011
Citation Information
Athanasios Krystallis, Polymeros Chrysochou, Simon Jödecke and Inga Polster. "Exploring differences in product attribute preferences of private vs. manufacturer brand buyers" 7th Global Conference of the AM Brand, Corporate Identity and Reputation SIG (2011)
Available at: http://works.bepress.com/chrysochou/30/