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About Polymeros Chrysochou

Polymeros Chrysochou is an Associate Professor in Marketing and Consumer Behavior at the Department of Business Administration, Aarhus School of Business and Social Sciences and an Adjunct Lecturer at the School of Marketing, University of South Australia. He earned his PhD in Marketing from the Aarhus School of Business and his MBA in Agribusiness Management and MSc in Agricultural Economics from the Agricultural University of Athens. His primary research interests include branding of healthy food products, consumer behaviour towards healthy eating practices and brand loyalty. His work has been published in several scientific journals including Journal of Business Research, Journal of Marketing Communications, Appetite, Food Quality and Preference, Sociologia Ruralis, British Food Journal, Agribusiness and Euromed Journal of Business.

Positions

Present Adjunct Lecturer, University of South Australia
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Present Associate Profressor, University of Aarhus
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Curriculum Vitae


Disciplines



Contact Information

Bartholins Allé 10
Building 1323 - Room 424
8000, Aarhus
Denmark

Email:


Articles (17)

Conference proceedings (34)