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“It really tastes good with mayonnaise”, Review of “Get Real, Get a prescription” advertisement campaign
Journal of Intellectual Property Law and Practice (2010)
  • Christopher Wadlow, University of East Anglia
Abstract

A television advertising campaign based on the assertion that counterfeit medicines bought over the internet have been found to contain rat poison is criticised as having no demonstrable basis in fact.

Keywords
  • Advertising,
  • self-regulation,
  • counterfeit medicines
Publication Date
2010
Citation Information
Christopher Wadlow. "“It really tastes good with mayonnaise”, Review of “Get Real, Get a prescription” advertisement campaign" Journal of Intellectual Property Law and Practice (2010)
Available at: http://works.bepress.com/christopher_wadlow/32/