"Enabling Customer Solutions Across Stakeholder Types: Influence Tactics, Usage Styles, Performance of Boundary-Focused Marketing Personnel" by Christopher Plouffe

Selected Works of Christopher R. Plouffe

Article

Enabling Customer Solutions Across Stakeholder Types: Influence Tactics, Usage Styles, Performance of Boundary-Focused Marketing Personnel

Department of Marketing

Christopher Plouffe, The University of Akron

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Document Type

Article

Publication Date

7-1-2011

Citation Information

Christopher Plouffe. "Enabling Customer Solutions Across Stakeholder Types: Influence Tactics, Usage Styles, Performance of Boundary-Focused Marketing Personnel" (2011)
Available at: http://works.bepress.com/christopher_plouffe/20/