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Article
Conducting Comparative Multi-Group Survey Research: A Case Study
Department of Marketing
  • Christopher Plouffe, The University of Akron
Document Type
Article
Publication Date
4-1-2000
Citation Information
Christopher Plouffe. "Conducting Comparative Multi-Group Survey Research: A Case Study" (2000)
Available at: http://works.bepress.com/christopher_plouffe/19/