Article
The Role of Non-Solicited Qualitative Input in Survey-Based Research: An Example of Interpretation and Analysis
Department of Marketing
Document Type
Article
Publication Date
7-1-1999
Citation Information
Christopher Plouffe. "The Role of Non-Solicited Qualitative Input in Survey-Based Research: An Example of Interpretation and Analysis" (1999) Available at: http://works.bepress.com/christopher_plouffe/1/