Skip to main content
Contribution to Book
Neurophysiological analysis of visual syntax in design.
Faculty Publications
  • Christopher Davis
  • Alan R. Hevner
SelectedWorks Author Profiles:

Christopher J. Davis

Document Type
Book Chapter
Publication Date
Date Issued
Date Available

Creative design activities in the development of software-intensive systems involve the wide use of visual tools, such as flowcharts and UML diagrams. In this research-in-progress paper, we explore the potential of eye fixation related potential (EFRP) as a method to assess the efficacy of visual notations used to build and evaluate IT artifacts. Drawing on past work in the areas of visual syntax and semantics, we ask whether selection of visual forms is a significant predictor of design artifact quality and utility. In particular, we propose a study that combines the use of EEG and EFRP methods to analyze the neurophysiological correlates of how designers employ visual syntax in the development of IT artifacts for software-intensive systems. Implications for both research and practice are discussed.


Abstract only. For full access, check out the book through your local library, request it on interlibrary loan, or order it through a book dealer. Members of the USF System may access the full-text of the article through the authenticated link.

Springer International Publishing
Creative Commons License
Creative Commons Attribution-Noncommercial-No Derivative Works 4.0
Citation Information
Davis, C.J., & Hevner, A.R. (2015). Neurophysiological analysis of visual syntax in design. In F.D. David et al. (Eds.), Information systems and neuroscience (pp. 99-105). Cham, Switzerland: Springer International Publishing. DOI 10.1007/978-3-319-18702-0_13