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Article
Hitting the Spot: Marketing Federated Searching to Students and Faculty
Serials Librarian
(2007)
Abstract
In the spring of 2005 the University of Wisconsin-Eau Claire's implementation of MetaLib, SearchSpot, was rolled out to the public. In order to notify the university's faculty and staff of its existence, the library employed a multi-pronged marketing campaign. This article discusses the branding of SearchSpot and a variety of promotional avenues. It also reviews the literature dealing with marketing and federated search implementations at other institutions.
Disciplines
Publication Date
2007
Citation Information
Christopher N. Cox. "Hitting the Spot: Marketing Federated Searching to Students and Faculty" Serials Librarian Vol. 53 Iss. 3 (2007) Available at: http://works.bepress.com/christopher-cox/12/