Presentation
Let’s Get Digital: Marketing Digital Magazines in Academia
14th Annual Electronic Resources & Libraries Conference
Document Type
Poster
Presentation Date
3-5-2019
Conference Sponsor
Electronic Resources & Libraries
Conference Location
Austin, TX
Abstract
This poster showcases the steps taken to build a popular digital magazine collection at a mid-sized university using Flipster. Its goal is to share a way for attendees to enhance marketing and advertising strategies through integration into first-year and new-student library orientation; maximizing print advertisement placement; and social media communications.
Citation Information
Christina A. Beis. "Let’s Get Digital: Marketing Digital Magazines in Academia" 14th Annual Electronic Resources & Libraries Conference (2019) Available at: http://works.bepress.com/christina-beis/5/
ER&L facilitates the communication and collaboration of information professionals around issues related to managing electronic resources in the digital world.