Skip to main content
Article
1001 Listes: Strategic Breakthroughs by a Low-Tech Company in a High-Tech World
Global Business and Organizational Excellence (2012)
  • Chris Kimble
  • Isabelle Bourdon
Abstract

Most articles on strategic breakthroughs tend to concentrate on large, high-tech organizations. Yet the French firm 1001 Listes, which creates and manages wedding lists, has shown that it is possible for even a relatively small organization to generate strategic breakthroughs with standard off-the-shelf information technology. Its experience highlights two points that previous studies have overlooked: Breakthrough strategies are based on innovations in business models as well as innovations in technology, and breakthrough strategies may actually reduce a company's reliance on high-tech solutions as a means of maintaining its competitive advantage. Using Henderson and Venkatraman's (1993) model of strategic alignment, this article also outlines the nature of breakthrough strategies.

Publication Date
2012
Citation Information
Chris Kimble and Isabelle Bourdon. "1001 Listes: Strategic Breakthroughs by a Low-Tech Company in a High-Tech World" Global Business and Organizational Excellence Vol. 31 Iss. 3 (2012)
Available at: http://works.bepress.com/chris_kimble/11/