Hitting the Spot: Marketing Federated Searching to Students and FacultySerials Librarian (2007)
In the spring of 2005 the University of Wisconsin-Eau Claire's implementation of MetaLib, SearchSpot, was rolled out to the public. In order to notify the university's faculty and staff of its existence, the library employed a multi-pronged marketing campaign. This article discusses the branding of SearchSpot and a variety of promotional avenues. It also reviews the literature dealing with marketing and federated search implementations at other institutions.
Citation InformationChristopher N. Cox. "Hitting the Spot: Marketing Federated Searching to Students and Faculty" Serials Librarian Vol. 53 Iss. 3 (2007)
Available at: http://works.bepress.com/chris_cox/3/