Description
This video is adapted from a talk I gave at Klick Health in Toronto where I used VMLY&R as a case study to show how even the most well-meaning agency can still reproduce racial hierarchies from the Mad Men era. My remarks expanded the analysis of two previous columns here at MediaVillage (The White Agency Handbook and America's Navy: Forged by a Sea of … Whiteness) by taking a closer look at VMLY&R's current leadership structure and Y&R's checkered past. I concluded that anyone serious about dismantling white mediocrity in advertising should avoid "culture fits" with previous experience and instead seek to hire and promote more "culture adds" with promise and potential.
Disciplines
Publication Date
Summer June 28, 2001
Citation Information
Christopher Boulton. "Why Are We Stuck? A VMLY&R Case Study" (2001) Available at: http://works.bepress.com/chris_boulton/37/
Creative Commons license
This work is licensed under a Creative Commons CC_BY-NC-SA International License.