Skip to main content
Rebranding Diversity
  • Christopher Boulton, University of Tampa
To read a written version of this argument, please visit
To read the complete dissertation, please visit

The video summarizes 300 pages in 15 minutes with an overview of my doctoral dissertation entitled Rebranding Diversity: Colorblind Racism Inside the U.S. Advertising Industry.
  • internships,
  • advertising,
  • race,
  • class,
  • labour,
  • ideology,
  • meritocracy,
  • white privilege,
  • affirmative action
Publication Date
Summer June, 2012
Citation Information
Christopher Boulton. "Rebranding Diversity" (2012)
Available at:
Creative Commons license
Creative Commons License
This work is licensed under a Creative Commons CC_BY-NC-SA International License.