Contribution to Book
In Defense of “Slacktivism”: How KONY 2012 Got the Whole World to WatchDebates for the Digital Age: The Good, the Bad, and the Ugly of Our Online World (2015)
The record-breaking viral video KONY 2012 made mistakes—and some of them ugly—but it also achieved something that is both difficult and important; by turning suburban teens into slacktivists, KONY 2012 made human rights “cool.” This chapter examines how the campaign used inspiration, aspiration, a glimpse of the future, and the lure of friendship to make it the type of cause that so many wanted to spread. It also defends the much-maligned practice of slacktivism as an online reboot of the more cherished protest march tradition.
- Human Rights,
- Social Activism,
- Social Media,
- Whiteness Studies,
- Street Art,
- Kony 2012
Publication DateFall November 23, 2015
EditorDanielle Sarver Coombs and Simon Collister
Citation InformationChristopher Boulton. "In Defense of “Slacktivism”: How KONY 2012 Got the Whole World to Watch" Debates for the Digital Age: The Good, the Bad, and the Ugly of Our Online World (2015) p. 321 - 332
Available at: http://works.bepress.com/chris_boulton/22/
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