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Article
Decision-Makers' Perceptions of the Value and Impact of Visual Interactive Modelling
Articles and Chapters
  • Peter C. Bell, University of Western Ontario
  • Chris K. Anderson, Cornell University School of Hotel Administration
  • D. Sandy Staples, University of Melbourne
  • Mark Elder, University of Strathclyde
Publication Date
4-1-1999
Abstract

This article reports results from surveying decision makers who had used a visual, interactive (VI) model to aid their decision making. The survey was a follow-up to an earlier survey of modelers who had built at least one VI model. The model builders reported on their practical experience with VI model building, including their assessment of decision makers' reactions to their models. The present survey was conducted to sample decision makers directly, and the results generally confirm the high level of support and interest in VI models among decision makers.

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Required Publisher Statement
© Elsevier. Final version published as: Bell, P. C., Anderson, C. K., Staples, D. S., & Elder, M. (1999). Decision-makers' perceptions of the value and impact of visual interactive modelling. Omega: The International Journal of Management Science 27(2), 155-165.

Citation Information

Bell, P. C., Anderson, C. K., Staples, D. S., & Elder, M. (1999). Decision-makers' perceptions of the value and impact of visual interactive modelling [Electronic version]. Retrieved [insert date], from Cornell University, School of Hotel Administration site: http://scholarship.sha.cornell.edu/articles/438