Other
CEIR Power of Exhibitions in the 21st Century Generational Study
(2009)
Abstract
Power of Exhibitions Identify, Discover and Embrace Change from the Point of View of Young Professionals in the21st Century POE. Lusage Marketing, a research firm based out of Chicago, IL interviewed more than 300 young professional attendees, ages 20 to 39, at 10 diverse business-to-business exhibitions. This on-site research helped to identify the specific likes, dislikes, perceptions and attitudes of these attendees’ experiences.
Disciplines
Publication Date
Summer 2009
Citation Information
Chris Huseman. "CEIR Power of Exhibitions in the 21st Century Generational Study" (2009) Available at: http://works.bepress.com/chris-huseman/5/