Presentation
SLIPPERY SLOPES: DIGITAL MARKETING AND THE NEED TO REINFORCE MARKETING FOUNDATIONS
Midwest Digital Marketing Conference
(2020)
Abstract
This session promotes the need to continually relate digital marketing concepts and tactics to the bedrock foundations of marketing theory. Students who do not have a solid foundation of marketing principles and can not relate digital marketing practices back to those principles will fall short of reaching Digital Marketing's full potential.
Keywords
- Digital Marketing
Disciplines
Publication Date
Spring May, 2020
Location
St. Louis, MO
Citation Information
Chris Huseman. "SLIPPERY SLOPES: DIGITAL MARKETING AND THE NEED TO REINFORCE MARKETING FOUNDATIONS" Midwest Digital Marketing Conference (2020) Available at: http://works.bepress.com/chris-huseman/2/