Article
New Paradigm in Marketing for South East Asia
Malaysian Institue of Marketing Annual Conference, Kuala Lumpur, October 1994
Publication Type
Conference Paper
Publication Date
10-1994
Discipline
City or Country
Kuala Lumpur, Malaysia
Citation Information
Chin Tiong TAN. "New Paradigm in Marketing for South East Asia" Malaysian Institue of Marketing Annual Conference, Kuala Lumpur, October 1994 (1994) Available at: http://works.bepress.com/chintiong-tan/96/