"New Paradigm in Marketing" by Chin Tiong TAN

Selected Works of Chin Tiong TAN

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New Paradigm in Marketing

Singapore Tourist Promotion Board Strategic Planning Conference, Singapore, November 1994

Chin Tiong TAN, Singapore Management University

Publication Type

Conference Paper

Publication Date

11-1994

Discipline

Asian Studies,
Marketing and
Tourism and Travel

City or Country

Singapore

Citation Information

Chin Tiong TAN. "New Paradigm in Marketing" Singapore Tourist Promotion Board Strategic Planning Conference, Singapore, November 1994 (1994)
Available at: http://works.bepress.com/chintiong-tan/93/