"An Empirical Investigation of the Superiority of Sex Appeal on Recall of Ad Elements" by S. H. Ang

Selected Works of Chin Tiong TAN

Follow Contact

Article

An Empirical Investigation of the Superiority of Sex Appeal on Recall of Ad Elements

Topics in Advertising

S. H. Ang
S. M. Leong
Chin Tiong TAN, Singapore Management University

Link

Publication Type

Conference Proceeding Article

Publication Date

6-1993

Discipline

Advertising and Promotion Management and
Marketing

ISBN

5137021500

Publisher

University of Hong Kong

City or Country

Hong Kong

Comments

Academy of International Business, West and Southeast Asian Regions conference

Citation Information

S. H. Ang, S. M. Leong and Chin Tiong TAN. "An Empirical Investigation of the Superiority of Sex Appeal on Recall of Ad Elements" Topics in Advertising (1993)
Available at: http://works.bepress.com/chintiong-tan/9/