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Selected Works of Chin Tiong TAN
Article
Effects of Steorotyping in Cross-Cultural Research: Are the Chinese Really Chinese?
Advances in Consumer Research
  • James McCullough, Washington State University
  • Chin Tiong TAN, Singapore Management University
  • John WONG, Washington State University
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Publication Type
Journal Article
Publication Date
1-1986
Abstract

Examines ethnicity of the consumer behavior of the Chinese people. Detection of Chinese attitude patterns and consumption behavior in Singapore; Questions on the nature of ethnic segmentation; Need for alternate operationalization of ethnicity.

Discipline
Publisher
Association for Consumer Research
Citation Information
James McCullough, Chin Tiong TAN and John WONG. "Effects of Steorotyping in Cross-Cultural Research: Are the Chinese Really Chinese?" Advances in Consumer Research Vol. 13 (1986) p. 576 - 578 ISSN: 0098-9258
Available at: http://works.bepress.com/chintiong-tan/47/