"East and West Marketing Paradigm" by Chin Tiong TAN

Selected Works of Chin Tiong TAN

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Article

East and West Marketing Paradigm

National Sales and Marketing Conference, Singapore, October 1998

Chin Tiong TAN, Singapore Management University

Publication Type

Conference Paper

Publication Date

10-1998

Discipline

Marketing

City or Country

Singapore

Citation Information

Chin Tiong TAN. "East and West Marketing Paradigm" National Sales and Marketing Conference, Singapore, October 1998 (1998)
Available at: http://works.bepress.com/chintiong-tan/44/