"East Meets West" by Chin Tiong TAN

Selected Works of Chin Tiong TAN

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Article

East Meets West

Annual Marketing Conference of New Zealand Direct Marketing Association, Auckland, September 1997

Chin Tiong TAN, Singapore Management University

Publication Type

Conference Paper

Publication Date

9-1997

Discipline

Marketing

City or Country

Auckland, New Zealand

Citation Information

Chin Tiong TAN. "East Meets West" Annual Marketing Conference of New Zealand Direct Marketing Association, Auckland, September 1997 (1997)
Available at: http://works.bepress.com/chintiong-tan/42/