"Consumer Evaluations of Standardised Versus Localized Advertisements, in Tan C T and Kujawa D (Eds.)" by Chin Tiong TAN

Selected Works of Chin Tiong TAN

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Consumer Evaluations of Standardised Versus Localized Advertisements, in Tan C T and Kujawa D (Eds.)

Proceedings of the Academy of International Business International Meeting in Singapore: June 14-16, 1984

Chin Tiong TAN, Singapore Management University
W Tsui

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Publication Type

Conference Proceeding Article

Publication Date

6-1984

Discipline

Sales and Merchandising

Editor

Tan, Chin Tiong; and Kujawa, Duane

ISBN

1231892500

Publisher

National University of Singapore

City or Country

Singapore

Citation Information

Chin Tiong TAN and W Tsui. "Consumer Evaluations of Standardised Versus Localized Advertisements, in Tan C T and Kujawa D (Eds.)" Proceedings of the Academy of International Business International Meeting in Singapore: June 14-16, 1984 (1984)
Available at: http://works.bepress.com/chintiong-tan/30/