"Children's and Mothers' Responses to Advertising : A Comparison of Ethnic Differences" by Chin Tiong TAN

Selected Works of Chin Tiong TAN

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Article

Children's and Mothers' Responses to Advertising : A Comparison of Ethnic Differences

Cross-Cultural Consumer Psychology

Chin Tiong TAN, Singapore Management University
C Ngui

Publication Type

Report

Publication Date

1-1984

Discipline

Business

Publisher

American Psychological Association

Comments

CF Keown and A G Woodside (eds.)

Citation Information

Chin Tiong TAN and C Ngui. "Children's and Mothers' Responses to Advertising : A Comparison of Ethnic Differences" Cross-Cultural Consumer Psychology (1984)
Available at: http://works.bepress.com/chintiong-tan/23/