"Beyond Marketing Orientation: A Human Resource Driven Marketing" by Chin Tiong TAN

Selected Works of Chin Tiong TAN

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Beyond Marketing Orientation: A Human Resource Driven Marketing

Hong Kong Marketing Association Annual Conference, Hong Kong, November 1992

Chin Tiong TAN, Singapore Management University

Publication Type

Conference Paper

Publication Date

11-1992

Discipline

Marketing

City or Country

Hong Kong

Citation Information

Chin Tiong TAN. "Beyond Marketing Orientation: A Human Resource Driven Marketing" Hong Kong Marketing Association Annual Conference, Hong Kong, November 1992 (1992)
Available at: http://works.bepress.com/chintiong-tan/21/