A novel colorimetric nitrite ion sensor was developed utilizing 4-aminothiophenol (4-ATP) modified gold nanorods (GNR). In the presence of nitrite ions, the deamination reaction was induced by heating the 4-ATP modified GNR in ethanol solution, resulting in the reduction of the GNR surface charges, which led to aggregation of GNRs and a colorimetric response that was quantitatively correlated to the concentration of nitrite ions. This simple assay was rapid (≤10 min) and highly sensitive (<1 ppm of nitrite), and it can be used for rapid monitoring of drinking water quality.