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Franchising and Other Operating Arrangements in the Lodging Industry: A Strategic Comparison
Articles and Chapters
  • Chekitan Dev, Cornell University
  • James R. Brown, Virginia Polytechnic Institute and State University
Publication Date
8-1-1991
Abstract
The objective of this paper is to compare, along three strategic dimensions, franchising with other types of operating arrangements in the lodging industry. The operating arrangements studied are, in addition to franchising, chain-managed and independent hotels. The three strategic dimensions include: (1) the variability or volatility of the task environment facing a hotel; (2) the business strategy chosen by a hotel's general manager; and (3) the level of sales revenue and profit margin achieved by a hotel.
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Required Publisher Statement
© SAGE. Final version published as: Dev, C. S., & Brown, J. R. (1991). Franchising and other operating arrangements in the lodging industry: A strategic comparison. Hospitality Research Journal, 14(3), 23-41. Reprinted with permission. All rights reserved.

Citation Information

Dev, C. S., & Brown, J. R. (1991). Franchising and other operating arrangements in the lodging industry: A strategic comparison [Electronic version]. Retrieved [insert date], from Cornell University, SHA School site: http://scholarship.sha.cornell.edu/articles/973