Tourism has largely been overlooked in the effort to combine the 12 members of the European Community into a single market. But the further development of European tourism is too important to leave to individual efforts.
Åkerhielm, P., Dev, C. S., & Noden, M. A. (2003). Europe 1992: Neglecting the tourism opportunity. Cornell Hotel and Restaurant Administration Quarterly, 44(5), 81-87.