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Article
Marketing Practices of Hotel Chains
Articles and Chapters
  • Chekitan S. Dev, Cornell University School of Hotel Administration
Publication Date
11-1-1990
Abstract
Hotel companies' marketing-planning procedures have achieved considerable sophistication in the last ten years. But many plans have become overly complex. And in the rush to establish financial objectives, many companies' plans seem to have lost sight of guest satisfaction.
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Required Publisher Statement
© Cornell University. Reprinted with permission. All rights reserved.

Citation Information

Dev, C. S. (1990). Marketing practices of hotel chains. Cornell Hotel and Restaurant Administration Quarterly, 31(3). 54-63.