Marketing Practices of Hotel ChainsArticles and Chapters
AbstractHotel companies' marketing-planning procedures have achieved considerable sophistication in the last ten years. But many plans have become overly complex. And in the rush to establish financial objectives, many companies' plans seem to have lost sight of guest satisfaction.
Dev, C. S. (1990). Marketing practices of hotel chains. Cornell Hotel and Restaurant Administration Quarterly, 31(3). 54-63.