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Article
Quality is becoming more about taste and less about cost: Eeg and survey study on consumer behavior
Neuromarketing Theory & Practice (2013)
  • Charnetta Brown, Roosevelt University
  • Adriane Randolph, Kennesaw State University
  • Janee Burkhalter, Saint Joseph's University
Keywords
  • eeg,
  • cognitive psychology,
  • neuroscience,
  • consumer marketing,
  • consumer research,
  • branding
Publication Date
Winter January, 2013
Citation Information
Charnetta Brown, Adriane Randolph and Janee Burkhalter. "Quality is becoming more about taste and less about cost: Eeg and survey study on consumer behavior" Neuromarketing Theory & Practice Iss. 4 (2013)
Available at: http://works.bepress.com/charnetta_brown/2/