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Article
Residential Real Estate Marketing Activities: What Works, What Doesn't
Real Estate Review
  • James E. Larsen, Wright State University - Main Campus
  • Charles S. Gulas, Wright State University - Main Campus
  • Joseph W. Coleman
Document Type
Article
Publication Date
1-1-2008
Catalog Record
Catalog Record
Abstract

In this paper we present and analyze survey data gathered from Ohio REALTORS. Respondents were classified into performance groups and the responses of the high and low performance groups are examined to discover and compare the following three areas; perceptions of individual promotional outlet effectiveness, current promotional activities, and future promotional plans.

Citation Information
James E. Larsen, Charles S. Gulas and Joseph W. Coleman. "Residential Real Estate Marketing Activities: What Works, What Doesn't" Real Estate Review Vol. 37 Iss. 3 (2008) p. 97 - 110 ISSN: 00340790
Available at: http://works.bepress.com/charles_gulas/3/