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Presentation
The Effect of Cause Related Marketing (CRM) on Emotions and Attitudes
Developments in Marketing Science
  • Leland Campbell
  • Charles S. Gulas, Wright State University - Main Campus
Document Type
Conference Proceeding
Publication Date
1-1-1996
Citation Information
Leland Campbell and Charles S. Gulas. "The Effect of Cause Related Marketing (CRM) on Emotions and Attitudes" Developments in Marketing Science Vol. 19 (1996) p. 238 - 242 ISSN: 01497421
Available at: http://works.bepress.com/charles_gulas/21/