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Presentation
The Effect of Cause Related Marketing (CRM) on Emotions and Attitudes
Developments in Marketing Science
  • Leland Campbell
  • Charles S. Gulas, Wright State University - Main Campus
Document Type
Conference Proceeding
Publication Date
1-1-1996
Catalog Record
Catalog Record
Citation Information
Leland Campbell and Charles S. Gulas. "The Effect of Cause Related Marketing (CRM) on Emotions and Attitudes" Developments in Marketing Science Vol. 19 (1996) p. 238 - 242 ISSN: 01497421
Available at: http://works.bepress.com/charles_gulas/21/