"The Effect of Cause Related Marketing (CRM) on Emotions and Attitudes" by Leland Campbell

Selected Works of Charles S. Gulas

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Presentation

The Effect of Cause Related Marketing (CRM) on Emotions and Attitudes

Developments in Marketing Science

Leland Campbell
Charles S. Gulas, Wright State University - Main Campus

Document Type

Conference Proceeding

Publication Date

1-1-1996

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Disciplines

Advertising and Promotion Management,
Business and
Marketing

Citation Information

Leland Campbell and Charles S. Gulas. "The Effect of Cause Related Marketing (CRM) on Emotions and Attitudes" Developments in Marketing Science Vol. 19 (1996) p. 238 - 242 ISSN: 01497421
Available at: http://works.bepress.com/charles_gulas/21/