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The Memetics of Transcendent Places
Advances in Consumer Research
  • Charles S. Gulas, Wright State University - Main Campus
  • Kim K. McKeage
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This paper examines transcendent retail places and uses the emergent theory of memetics to situate transcendence in the retail landscape. First, memetics will be discussed. Next transcendence will be defined. Then, the paper describes three retail food establishments and their transcendent elements, demonstrating why transcendence raises them above the sum of their parts to memetic stature.
Citation Information
Charles S. Gulas and Kim K. McKeage. "The Memetics of Transcendent Places" Advances in Consumer Research Vol. 31 Iss. 1 (2004) p. 468 - 472 ISSN: 00989258
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