"Atmospheric Segmentation: Managing Store Image With Background Music" by Charles S. Gulas

Selected Works of Charles S. Gulas

Follow Contact

Presentation

Atmospheric Segmentation: Managing Store Image With Background Music

1994 Ama Educators' Proceedings: Enhancing Knowledge Development in Marketing

Charles S. Gulas, Wright State University - Main Campus
Charles D. Schewe

Document Type

Conference Proceeding

Publication Date

1-1-1994

Find this in a Library

Catalog Record

Disciplines

Advertising and Promotion Management,
Business and
Marketing

Citation Information

Charles S. Gulas and Charles D. Schewe. "Atmospheric Segmentation: Managing Store Image With Background Music" 1994 Ama Educators' Proceedings: Enhancing Knowledge Development in Marketing (1994) p. 325 - 330 ISSN: 9780877572527
Available at: http://works.bepress.com/charles_gulas/14/