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An integrated model for customer online repurchase intention
Journal of Computer Information Systems (2011)
  • Chao Wen, Eastern Illinois University
  • Victor R. Prybutok
  • Chenyan Xu, University of North Texas
The explosion of e-commerce activities required industry and academia to understand the key determinants of consumers' online repurchase intention. We developed an integrated model by examining how utilitarian factors (perceived ease of use and perceived usefulness), the hedonic factor (perceived enjoyment), and social/psychological factors (confirmation, satisfaction and trust) directly or indirectly influenced consumers' continuance intention in the context of online shopping. Results from confirmatory factor analysis and structural equation model analysis with LISREL 8.72 indicate that both utilitarian factors and hedonic factors examined through this model provide statistically significant explanations of the variation in consumers' online repurchase intention. In the post-purchase stage, utilitarian factors play a more important role than hedonic factors in predicting customer online repurchase intention. The integrated theoretical framework explains 63% of the variations in online repurchase intention.
  • enjoyment,
  • Expectation-Confirmation Modeling,
  • online repurchase intention,
  • Structural Equation Modeling,
  • trust
Publication Date
Citation Information
Chao Wen, Victor R. Prybutok and Chenyan Xu. "An integrated model for customer online repurchase intention" Journal of Computer Information Systems Vol. 52 Iss. 1 (2011)
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