This study examines the relationship between dramatic changes in NCAA Division I-A intercollegiate athletics team performance and undergraduate admissions applications. Major collegiate athletic teams with dramatic increases, decreases, or no change in winning percentage in four sports were identified as subjects. The number of undergraduate admissions applications received for the identified year and the subsequent year were compared for each of the randomly selected subjects. Football winning percentage (p=.0015) was found to have a significant positive relationship with the number of applicants, while no such significance was found with men’s or women’s basketball or women’s volleyball. Post- hoc testing revealed that a relationship did exist between the improvement in a school’s football record and applications for undergraduate admissions.