The purpose of this study was to determine the effect of elite individual athletes in NCAA Division I-A football on undergraduate admissions applicants to their respective institutions, an examination of what the media has labeled as the “Flutie Factor”. Using a pretest-posttest control group design, a statistically significant time-by-group interaction effect was found, with universities realizing a 6.59 percent increase in undergraduate applicants for admission in the year following having a football player finish among the top five vote recipients for the Heisman Trophy.