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Unpublished Paper
Culture at Risk | Anthropological evidence of the 15 intended iTaukei Tapa Cloth (Masi) Motifs pre-dating the creation of the Air Pacific/Fiji Airways logo
Monograph (2014)
  • Cresantia F. Koya Vaka'uta
Abstract
This short paper examines the history of Tapa (bark cloth) in order to show that the fifteen indigenous kesakesa designs (symbols) identified as trademark worthy by Air Pacific/Fiji Airways are a significant part of the cultural heritage of the iTaukei peoples of Fiji. It will also show that Tapa and the designs/motifs found within tapa are often shared cultural designs across the Pacific. The position taken is that all forms of cultural heritage expressions must remain the intellectual property of their indigenous owners from whom this knowledge, skills and art forms originate. The premise is that NO COMMERCIAL ENTERPRISE can or should claim the right to this knowledge. Nor should they be allowed to trademark, copyright or patent any such derivative of indigenous knowledge. To allow any form of external ownership of indigenous knowledge is the equivalent of cultural genocide and the indigenous peoples, as well as the world at large, will be the poorer for it. The paper concludes with a brief reflection on existing regional policies that clearly articulate the commitment to protection of cultural rights, traditional knowledge systems and all related forms of cultural expression.
Publication Date
2014
Citation Information
Cresantia F. Koya Vaka'uta. "Culture at Risk | Anthropological evidence of the 15 intended iTaukei Tapa Cloth (Masi) Motifs pre-dating the creation of the Air Pacific/Fiji Airways logo" Monograph (2014)
Available at: http://works.bepress.com/cf_koyavakauta/25/