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Presentation
The theory of cognitive dissonance: A marketing and management perspective.
7th International Strategic Management Conference (2011)
  • Eser Telci, Istanbul Bilgi University
  • Ceyda Maden
  • Deniz Kantur, Istanbul Bilgi University
Disciplines
Publication Date
2011
Citation Information
Eser Telci, Ceyda Maden and Deniz Kantur. "The theory of cognitive dissonance: A marketing and management perspective." 7th International Strategic Management Conference (2011)
Available at: http://works.bepress.com/ceyda_maden/14/