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Best Practices in Marketing
Articles and Chapters
  • Judy A. Siguaw, Cornell University
  • Cathy A Enz, Cornell University
Publication Date
Here are 20 ways to focus more closely on satisfying hotel guests – thereby making more money for the property.

Required Publisher Statement
© Cornell University. Reprinted with permission. All rights reserved.

Citation Information

Siguaw, J. A., & Enz, C. A. (1999). Best practices in marketing [Electronic version]. Cornell Hotel and Restaurant Administration Quarterly, 40(5), 31-43. Retrieved [insert date], from Cornell University, School of Hospitality Administration site: