Siguaw, J. A., & Enz, C. A. (1999). Best practices in marketing [Electronic version]. Cornell Hotel and Restaurant Administration Quarterly, 40(5), 31-43. Retrieved [insert date], from Cornell University, School of Hospitality Administration site: http://scholarship.sha.cornell.edu/articles/487/
Best Practices in MarketingArticles and Chapters
AbstractHere are 20 ways to focus more closely on satisfying hotel guests – thereby making more money for the property.